Ross Farm

Located in South Gippsland, Ross Farm celebrates slow living, humble materials and attention to detail. Architecturally designed by Andrea Moore it was crucial the brand’s identity mirror the craftsmanship, authenticity and raw refinement captured within the three unique spaces of the Cabin, Barn and Dairy. Stacked vertical typesetting and condensed lettering form the main identity, represented on rusted signage and wayfinding. We created a typographic system that employed typewriter-like lettering with staggered settings to create a raw elegance across all communication. Our approach to colour led us to draw key tones and textures from within the three individual spaces into printed touchpoints, adding moments of brass and tactile detail throughout the brand. The digital elements focus on slow moving image, typographic animation and stillness to enhance the experience, bringing the space to life.