Kata Kita

Kata Kita, meaning “We Say” is an Indonesian fusion eatery in the heart of Melbourne. The restaurant offers a modern take on traditional Indonesian dishes with a side of play. The brand logo appears in 2 forms, a customised cap with rounded edges for the more formal areas of the business, and a rounded more casual version that appears on items that leave the restaurant and on menus. To help patrons better understand Indonesian culture within the brand system, we utilised language and playful phrases throughout the brand to engage diners with interactive wordplay. Familiarising people with Indonesian words to connect with food over casual dinner banter. Our twist on a traditional Javanese Batik pattern features on coffee cups while texture was also explored through various mediums.