Johnny Loo

Johnny Loo is a luxurious, architecturally designed take on a humble yet vital pit stop, putting the ‘rest’ into restroom. Our approach to the brand identity was to draw both from the space itself as well as the playful nature of its namesake. The result is a tactile experience, exploring both natural and metallic elements. Cards are printed on natural board referencing the timber-clad exterior with black foil lettering. Featuring custom restroom symbols and brass signage.