Julius Marlow

Established in Melbourne in 1928 by Ivor Trescowthick, Julius Marlow emerged as a distinguished footwear brand, its name chosen for fear people would struggle pronouncing his own. Hailing from a factory in Collingwood the brand grew monumentally, expanding nationally and developing new technologies as years and decades passed. Our approach was to reintroduce the narrative, reminding people of the rich history, the workmanship and quality that goes into each and every pair.  A new wordmark was crafted from a contemporary serif, enhanced further with the darkest of greens. Our packaging strategy led us deep into the archives, uncovering advertising material from the 40s, 50s and 60s. Repurposing illustrations and photographs which now feature within the tissue paper in each box, a playful pattern form and a look back at history. Our art direction was 2-fold, a still life series looking more closely at the workmanship of the shoes, celebrating their form and detail. A lifestyle element was also developed to evoke a refined sense of nostalgia within a universally relatable context, centred around natural movement and moments of lightheartedness.

“I recently had the pleasure of working with Lauren from Studio Sly to rebrand Julius Marlow. Lauren’s creativity and attention to detail were apparent from the beginning, and she brought our brand vision to life in a way that exceeded our expectations. Lauren also guided the art direction and photography after the rebranding, and I couldn’t be happier with the results. Lauren is highly creative and genuinely cares about her clients. I highly recommend her creative services to anyone looking to take their brand to the next level. Thank you, Lauren!”

Nikki Novakovic / Marketing Manager Julius Marlow