Antoinette Ferwerda

Repositioning the Melbourne artist and gallerist known for her unique floral style

Melbourne artist Antoinette Ferwerda is known for her unique nature-inspired artworks. With the growth of her team, gallery and working studio, we refreshed and repositioned the brand to align more closely with her core values as she transitioned from an independent artist to gallerist. We created a more confident identity by crafting weighty and condensed letter forms to lead it, whilst allowing the artwork to stand centrally. We brought Antoinette’s signature palette of ultramarine blues, soft lilacs and pancake tones into the printed touchpoints and digital communication for fluid connection. The AF Gifting range celebrates her signature Hills Art Story by using die-cut arch elements from Rose Gold Hills, revealing a gift card within. Exploring texture further, vivid blue velvet, acrylic and blue metallic foil work also feature within the brand suite.

“My brand was reimagined in 2019 with a new logo and style guide created by Studio Sly. Lauren’s comprehensive research & investigation resulted in her delivery of designs that were a great fit & true reflection of my unique brand character & voice. Today, my business and art gallery have continued to evolve and working with Lauren through each stage of growth has maintained a seamless & cohesive brand story.”

Antoinette Ferwerda / Principal Artist and Gallerist

  • Branding
  • Print Design
  • Packaging Design
  • Art Direction
  • Digital Design
  • Signage