Futuring

Futuring is a multidisciplinary consultancy who provide female-led brands through integrated e-commerce solutions. The brand experience unifies digital technology and femininity, layering transparency in a literal sense, along with tactility and movement. We created an immersive brand system beginning with a dynamic wordmark that features 3 iterations, demonstrating the ever-changing nature of the digital landscape. The business cards feature a delicate chisel emboss that when pressed, creates transparency, a strong value of Futuring and a perfect metaphor to represent the initial interaction with the brand.