SoFÓS

SoFÓS is an Australian skincare brand with a story to tell. Building from 6 generations of honeymaking, SoFÓS products combine native ingredients with their signature honey. With a mission to create 1000 new bee colonies by 2025 this brand is about sustainable skincare. 

The Brandmark encompasses a nod to their Greek heritage by drawing from letters Omicron and Theta, with crafted line-work within the shapes to reflect the stripes of the bee, forming a mark that tells their story.  A custom honeycomb pattern was developed, a new take on the organic and misshapen hexagonal clusters we are familiar with. The logo is custom crafted in every letter, with slightly soft inner corners with a solidness in its letterform. Varied typesetting, edgy tones and multiple textures come together to form a complex set of visuals. 

Branding, Packaging, Art Direction, Tag Line Creation, Product Descriptions by Studio Sly
Photography by Shelley Horan