HolidayShop
A lighthearted take on Australian resort-wear
HolidayShop is a Syndey-based resort label bringing a bubbly and refreshing take on travel-wear. Offering a split experience to explore both a summer and winter wardrobe. A lighthearted approach sees an Australian take on Parisian stripes that meet island pattern. An experience that extends beyond the garment to celebrate travel in all its colourful glory.
An ever-rotating brandmark that orbits between summer and winter, along with dedicated summer and winter tags adorn each garment. Textural tags, embossings and playful pattern create a customer experience that feels new.
- Folio photography
- foliolo
- Images courtesy of HolidayShop
- Branding
- Print Design
- Label Design