FRY Studio

Aligned with celebrating 10 years in operation, we were tasked with transitioning the visual identity from Luke FRY’s individual practice to reflect the growth of the studio and reinforce the brand’s principles. Using a dynamic palette and mix of materials supported by 3-letter wordplay that bounces of the FRY name, a shift was created that focuses on life, environment, people and design – values that are found within every project. Tactility, nature, and the use of materiality through FRY Studio projects are referenced throughout the communication, breathing life into their next chapter.

We worked closely with Lauren on our rebrand which was a great experience. She provided a tailored service and the outcome of her work perfectly hit the mark for us, the new branding is a huge success. We value our ongoing relationship with Lauren and continue to work with her on other projects.

Luke Fry, Director